Differentiation.
If you’re a battery distributor, you face a lot of
obstacles, not the least of which is all the mass merchandisers trying to take
your business. The marts, depots, and supplies are all in the game selling
batteries and accessories and making your life tough. Same goes for all those
auto supply chain stores.
How do you fight back? Better products, better service, better selection, and skilled installers. You sell batteries and products—brands—that the mass market guys don’t have access to.
That means you can tell a product story and a quality story about added value and performance.
And you can justify your price.
It works for your batteries and it works for your accessories. There is no point in selling the same cables, cleaners, protectors, battery boxes and other accessories that your customers can walk into a mass merchandiser and find cheaper. There is no advantage in getting into a price war that you can’t win.
Quick Cable makes an exclusive, pro-quality line of products you can’t get at the marts, the depots and the supplies. These products help set you apart from your competitors.
It’s all about differentiation. And profitability.
Want more information about how Quick Cable battery accessories can put more money in your pocket? Call your account manager today. Don’t have an account manager? Call our customer service at 800-558-8667 and we’ll get one for you.
That means you can tell a product story and a quality story about added value and performance.
And you can justify your price.
It works for your batteries and it works for your accessories. There is no point in selling the same cables, cleaners, protectors, battery boxes and other accessories that your customers can walk into a mass merchandiser and find cheaper. There is no advantage in getting into a price war that you can’t win.
Quick Cable makes an exclusive, pro-quality line of products you can’t get at the marts, the depots and the supplies. These products help set you apart from your competitors.
It’s all about differentiation. And profitability.
Want more information about how Quick Cable battery accessories can put more money in your pocket? Call your account manager today. Don’t have an account manager? Call our customer service at 800-558-8667 and we’ll get one for you.
No comments:
Post a Comment