If your business is battery retail, then this blog is for you.
Your delivery driver could be a sales person. All you have to do is to teach him (or her) to ask a simple question when they drop off or pick up batteries:
“What are you doing about battery accessories?”
Battery installers have to get their accessories somewhere. Why not from you?
If they are buying batteries, they need replacement cables and connectors. They need shrink tube. They need terminal protectors, split loom, battery cleaner and protector spray, nitrile gloves—actually, just pick up a Quick Cable catalog and you’ll see what they need.
We know a lot of battery distributors who do 10% or more of their annual battery volume in accessories. That can be a pretty significant number, and the margin potential can’t be ignored.
Your delivery driver has a relationship that your counter people may not have—knowing the people at the other end well—and not actually being a sales person. So the driver has an advantage that can uncover opportunities.
Teach your drivers to ask questions, and everyone on your staff can help grow the business.
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